Reap the rewards of risk-taking
Starting a business is the biggest risk of all. But as it continues to grow, it's important to take calculated risks to stay ahead of competitors. Whatever your goal is, create three separate plans towards achieving that goal, and then be prepared for at least two of those plans to fail. Things happen!
So, set aside an allocated budget to take some chances on new initiatives and make peace with the fact that you might lose that investment but others may win big. If you plan correctly, that loss should not be detrimental. The important thing is that you're taking chances and learning what it takes to run a business. Success today is achieved as a result of calculated risk, careful planning early on and due diligence to stay on track.
Most of my clients, with online stores ask me, "What the hell is a SSL? and "Why do I need it?"
SSL stands for "secure sockets layer" and is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers.
Benefits
Customers visiting your site know that your site is encrypted. The most recognizable is the replacement of the “http” protocol with “https“. This shows that a page is secure and is backed up by another visual cue: a lock image somewhere in the browser’s status.
This improves your customer's trust. You're safeguarding their info.
Find a great article here:
www.linkedin.com/pulse/importance-advantages-ssl-certificates-jay-jones
linkedin.com
